Perulje, a term embodying humility, mortification, and cringe in Albanian, stands as a testament to the audacious vision of its founders, Ilir and Luljeta, Albanian artists navigating the eclectic city of London. Rooted in the spirit of exploration, Perulje aims to blend the essence of "important," elite, or historical locales with eccentric couture, jewelry, and artifacts crafted from unconventional materials.

The brand thrives on the varied reactions of the public, fostering a non-homogeneous response. While traditionalists in the couture domain express shock and disdain, the exuberant online street-style youth embraces and celebrates the unconventional aesthetic. Described as "a breath of fresh air into the world of fashion" by the esteemed i-D, Perulje garnered acclaim from its debut show at London Fashion Week in 2011.

Since that transformative introduction, Perulje has transcended borders, establishing boutiques in the fashion capitals of Paris, Milan, and Amsterdam. The mission extends beyond the realms of fashion, encapsulating an ethos of humility and cringe that challenges the status quo, offering a unique perspective in an industry often dominated by conformity.List of Shows

  • London Fashion Week Debut 2011
  • Paris Fashion Week 2013
  • Milan Fashion Week 2015
  •  Amsterdam Fashion Week 2018
  •  Berlin Fashion Week 2020
  •  Vienna Fashion Week 2022



Boutiques


    London
  • 42 Eccentric Avenue, Camden
  •  +44 20 1234 5678

    • Paris
  • 18 Rue Levant, Le Marais
  •  +33 1 8765 4321

    • Milan 
  •  Via Pistacci 9, Brera
  •  +39 02 3456 7890

    • Amsterdam 
  • Keizersgracht 66, Canal District
  •  +31 20 9876 5432